3 Necessary Elements for SEO
SEO can be a perplexing topic. However, it doesn t have to be. There s so much search engine optimization training out there, sometimes, it seems hard to identify what training is the right one to follow. Some people rely on some methods, others pursue different ones. Some methods give the complete picture of ranking, others are just basic guidelines on how to be search engine friendly. Some are search engine safe, others are user-unfriendly and considered to be web-spam.
Regardless, SEO is not just one strategy. You may think SEO is one strategy, when in reality it s a bigger marketing method that has that one strategy as an essential part. In order for you to really win at SEO, you must have various pieces in place to build a strong foundation. Here are just some of the essential elements of a solid search engine optimization strategy:
Make Your Site Well-Structured
This is inarguably the most important thing. A lot of the people will give you many tips to make the site indexable by Google – use WordPress, install an XML sitemap, submit it in Search Console, and so on – but if your website has a convoluted page structure with no real topic theming, it will be detrimental to your site s ability to rank well in the long run. Besides, even if you fix it later, having an unsound foundation could make it harder for the website to live up to its full SEO potential and get the optimal traffic for the keywords you want to topic.
Whenever you re setting up your website, be proactive. Categorize different keyword-targeted pages, make sure the URL is not padded, and make sure the URL, title and H1 tag are strongly focused on the main topic of the page. This will make it much easier for Google to not only recognize the overall theme of the website, but distinguish the topics of individual pages. It will ultimately save you a lot of time and money later on down the road.
SEO companies, for example http://tripleagentdigitalmedia.com/mississauga-seo/, will also have a much easier time growing your site s keyword search authority.
Bad Website Tech
If you re using a certain website builder, did you know it could be making the job harder? You read that right. Whether it s not in line with Google s SEO guidelines, having an abundance of convoluted code (high ratio of HTML to text), or way too much occupying the server resources (i.e. picture filesizes are too much), you could be unaware that your site, tech-wise, is the kind of website that Googlebot doesn t want to lay its hands on.
Firstly, you must run a diagnosis. You can use a speed optimization applike Google PageSpeed Insights, GTMetrix or WebPageTest to measure all aspects of the website s tech performance. The best sites are the ones that have less than 1 MB of data, and load in less than 2 seconds.
Once you have shrunk the assets on your page that are occupying the most loading time, the next step is to determine if the website builder you re using is causing the problem. It could be – you just have to check on an empty page.
The best suggestion is to switch to a site builder that is much faster and SEO-friendlier, such as WordPress or GroovePages.
Make Your Content Make Sense
It is easy to spam content with very high density. Not only will it make the site look more suspicious in Google s eyes, people won t like reading it. You want your content to be keyword-rich, and yet still high-quality.
A good key to this is to compare your content against the scientific data of the competition. Many business owners do their own SEO, though some really don t have free time on their hands for it. If you value your business time, we recommend hiring a good Triple Agent Mississauga SEO.
Get Help with SEO Today
These are just some of the things you need to have in place for a great SEO-friendly website, which will save you time, money and effort in your ability to present yourself to more searchers online. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. [lsc=42], to expand your authority and web presence.